Why I Changed My Instagram Name — and What It Means for You
Hey, I’m JC — and if you’ve followed me for a while, you probably knew me as “The Resilience Coach.” But if you’ve checked Instagram lately, you’ll notice something new: my handle is now That AI Guy.
This isn’t a gimmick. It’s a reflection of the biggest shift happening in business right now — and how I’m helping my clients stay ahead of the curve.
The Backstory
About 10 years ago, I started something called The Shaving Chronicles — where I’d share real-life reflections while shaving (yep, seriously). It was raw, unfiltered, and connected deeply with people.
That spirit hasn’t changed. But the tools have.
After recovering from skin cancer, I’ve been more mindful than ever — and that includes staying sharp in business, too. That’s where AI comes in.
Why I’m No Longer “Just” a Resilience Coach
The truth is, I could’ve stayed in the lane of coaching. But the world changed.
And my clients need more than encouragement. They need systems, strategy, and smart tech.
So I combined my resilience coaching with my digital marketing agency, We Make Stuff Happen, and created something new:
The Ultimate Agency Partnership — where clients get mindset, marketing, and momentum.
So, Why
That AI Guy?
I’m not just using AI — I’m living it. Studying it. Testing it. Teaching it.I help business owners:
- Save time with smart workflows
- Improve visibility with AI-enhanced content
- Convert more leads with better messaging
Final Thoughts
Whether you’re a bit overwhelmed, curious, or just not sure where to start — I’ve got your back.Book a no-charge strategy call and I’ll show you what’s possible.
Actually…
Jonathan Christian | That AI Guy
MAXIMIZE YOUR BUSINESS POTENTIAL WITH TAILORED DEEP DIVE COACHING.
Benefit from over 19 years of global business experience on strategy, personal branding, launching businesses, writing books, starting speaking careers, and more.
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